Modern businesses cant afford to work without the internet. It is a powerhouse of information and with cloud computing you can do office work from the comfort of your home. The internet is a link to your clients,a gate way to reach new and exciting markets. This is to defeat the opinions that first emerged with the expansion of social communication platforms where offices would bar employees from accessing social media. While one would argue that it has contribute to wastage of productive time,the internet has seen the evolution of social media to a point where companies instead of bad mouthing such communication avenues  ,they seek to become what people are talking about,thus making the proverbial lemonade.Kenyans on social media have become a different type of audience and have stamped their presence in this ever growing global village. The 2 questions every business should be able to answer are.
1.Are you using the internet to its full potential?
2.Do you know how to drive it so that you can get the most from it and,in turn revolutionize your business?

Here are tips on how to get with the times
1.Know your social media. Whether its Facebook, Twitter,Pintrest or LinkedIn,these platforms have enormous power. If used correctly,you can attract people to your business and educate them on your services. You can talk to the right people with the right money and build your brand identity. Find out which social media platforms suit your personality or business and know them inside out. Make sure you know the dos and don’ts .

2.Start talking to your prospective clients on your chosen social media platforms.Have a clear message, if you don’t you won’t speak to the right people. Have it in mind every time you start communicating online and stick with it.

3.Interact and involve. Talk to your clients. If they post comments on your social media answer them and engage with them. The more effort you put into maintaining communication on your social media,the greater your chance of reward
4.Use a Social media marketing strategy. It usually centers on efforts to create content that attracts attention and encourages readers to share it with their social networks. Your message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. It utilizes both the benefit of word of mouth, and volunteer marketing.

Next time I’ll explain about how to develop a Social Media Strategy from Scratch


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